Global Multi-Region Effie Awards Sample Cases
Entries are encouraged to review the below case studies from past Global Effie Awards winners.
Effie does not endorse a single formula for crafting an effective entry, as different situations call for different methods of storytelling, objectives, metrics, etc. Please thoroughly review the instructions within the entry form template and all entry resources when preparing your submission.
Please also note, as part of Effie's publication policy, entrants have the opportunity to edit their submitted cases before publication. The case version (Original or Edited) is designated on Page 1 of each PDF.
2022 GOLD - Global: Multi-Region - Global: Fast Moving Consumer Goods (FMCG)
Protecting the world's biggest brand with a smile
How do you protect the value of the world's biggest brand? With a smile! Colgate is the leader in oral care in most global markets. But erosion had begun, driven by category commoditization we helped create with functional communication that made no emotional connection. The business risk was significant– without changing course, we stood to lose $300+MM within years. So, we shifted investment to equity-building, reinventing Colgate as the Champion of Optimism, inspiring people to “Smile Strong.” By building strong emotional bonds, our brand once again thrived--even through the pandemic!
Brand:
Colgate
Client:
Colgate Palmolive
Agency:
WPP Red Fuse
2020 SILVER - Global: Multi-Region - Global: Transportation, Travel & Tourism
Good Morning World
In a large-scale integrated campaign using multiple digital platforms and social media channels, we created 365 videos of real New Zealanders saying "Good Morning World" from their part of NZ, every day, for an entire year. The 'Good Mornings' used digital platforms and social channels each morning in different time zones across all Tourism New Zealand's key markets globally. All part of the strategy to focus on the people and human experience of New Zealand rather than the place itself – evolving the creative platform to ‘100% Pure Welcome.’
Brand:
Tourism New Zealand
Client:
Tourism New Zealand
Agency:
Special Group New Zealand
2020 SILVER - Global: Multi-Region - Positive Change - Social Good: Brands
Project #ShowUs
70% of women worldwide say they don’t feel represented in the images they see every day in the media. You can’t be what you can’t see – lack of representation affects womens' health, relationships and opportunities in life. Project #ShowUs is a partnership with Getty Images, Girlgaze and women worldwide to shatter beauty stereotypes at an unprecedented scale.
Brand:
Dove
Client:
Unilever
Agency:
Razorfish
