The Global Multi-Region Effie Awards celebrate the most impactful marketing efforts executed across multiple regions worldwide. To qualify, campaigns must demonstrate proven effectiveness in at least four markets spanning two or more global regions.
 
Following two round of judging with senior marketing leaders from across the globe, we are pleased to announce this year’s winners:
 
- Gold, Positive Change: Social Good - Non-Profit: Memorial Sloan Kettering Cancer Center, Publicis Groupe & La Fondation Publicis’ “Working with Cancer Pledge,” with Le Truc, Digitas North America, Publicis Conseil & Publicis Media
 
- Gold, Positive Change: Social Good - Brands: Microsoft & McCann NY’s “ADLaM: An Alphabet to Preserve a Culture,” with Naffa, Jamra Patel, Andrew Footit Design, and Craft
 
- Silver, Business-to-Business: Accenture & Droga5’s “Accenture (B2B),” with Imperial Woodpecker, PrettyBird, Stink Films, and Somesuch
 
- Silver, Food & Beverage: Diageo’s Johnnie Walker & Anomaly London’s “Johnnie Walker: Putting the Walk Back in Keep Walking,” with PHD and Smarts
 
- Bronze, Fashion & Accessories: H&M & Digitas’ “Transforming H&M’s business by placing search at the heart of the customer experience,” with PGD India
 
From Effie Worldwide’s Global CEO, Traci Alford: “The Global Multi-Region Effies is a unique and challenging competition, as the standard for success is high, with winners demonstrating significant results across multiple markets and regions. This year’s winners have delivered measurable growth with marketing efforts that transcended languages, borders, and cultures. Representing the full spectrum of effectiveness across the B2B, fashion, tech, and beverage categories, as well as positive community impact, there is much to be learned from their success. Congratulations to all of the winning teams on this impressive achievement.”
 
Coming soon: we’re partnering with LBB on an upcoming series, 'Why It Worked', where the teams behind the winning work will delve deeper into how they achieved success.
 
For more about this year’s winners, click here.

We are pleased to announce the finalists for this year’s Global Multi-Region Effie Awards. Each entry was evaluated and scored by a global panel of senior marketing leaders, allowing the top candidates to advance in the competition. 

The finalists are:
- Accenture & Droga5: Accenture (B2B) 
- Air France & TBWA\Paris: Air France 90th Anniversary 
- The Coca-Cola Company/Coca-Cola & VML: We’re Going to Need More Santas: Coca-Cola Rediscovers the Spirit of Christmas 
- The Coca-Cola Company/Fuze Tea & McCann Worldgroup Romania: Fuze Tea Made of Fusion 
- Diageo/Johnnie Walker & Anomaly London: Johnnie Walker: Putting the Walk Back in Keep Walking 
- H&M & Digitas: Transforming H&M’s business by placing search at the heart of the customer experience 
- Memorial Sloan Kettering Cancer Center & Publicis Groupe/La Fondation Publicis: Working with Cancer Pledge 
- Microsoft & McCann NY: ADLaM: An Alphabet to Preserve a Culture 
- The Ritz-Carlton & Team One: A Transformational Stay: Leaving The Ritz-Carlton Better Than You Arrived 

For the full details, click here. 

To receive competition updates, including the announcement of this year’s winners, sign up here. 

The Global Multi-Region Effie Awards were established in 2004 to honor the most effective marketing efforts that run across multiple regions worldwide.   Efforts entered must demonstrate effectiveness in global marketing in at least four countries across two or more worldwide regions.   

Given the high degree of challenge of the competition and to further enable global entrants to demonstrate their effectiveness across multiple regions, Effie Worldwide will update the timing of the Global Multi-Region program to biennial. The next competition will launch in 2024 and will allow for a more robust and comprehensive competition.  

The next competition will open in April 2024 with an eligibility period from January 1st, 2020-December 31st, 2023. Participating brands and agencies will have the opportunity to earn points in the 2024 Effie Index for each market entered as part of the Global Multi-Region campaign. 

For more information about the Global Multi-Region Awards sign up for the email list here.