ELIGIBILITY
There is a huge diversity of sustained effectiveness that the 5 for 50 Award will recognize, including brands that stood the test of time, new brands that have created change in the marketplace, global brands and dynamic local and regional brands.
A brand must have won more than one Effie award over more than one year and demonstrate enduring effectiveness, adaptability and reinvention to enter. An Effie win in any country / year is eligible. Note: each win does not need to be for the same campaign – only for the same brand.
When completing the entry form, entrants should focus on the impact of the brand over time and its adaptability and reinvention – how the brand position evolved over time to stay relevant, dynamic and challenging. Brands driving their own disruption and succeeding in a changing world should enter. Entrants should also address the significance of their positioning for the future.
DEADLINES & FEES
All submission requirements must be complete in order to submit your entry.
DEADLINES & FEES:
First: 6 February 2019 - $1200 USD
Final*: 13 February 2019 - $1500 USD
*NEW: EXTENSION TO THE FINAL DEADLINE: 22 February 2019 - $1500
In the Entry Portal, entrants may submit payment via credit card, check, or wire transfer.
Payment is due by 15 March 2019.
