一句话总结……
当今的营销人员应该养成什么习惯来提高效率？
Adopt a learning mindset and keep exploring the many opportunities in technology- especially in AI.
What’s the biggest factor driving marketing effectiveness?
Laser focus on company strategy and commercial priorities, and develop quantifiable marketing KPIs to support them.
您从经验中了解到的有关营销效果的一个重要教训是什么？
Marketing effectiveness is not one person’s job, it’s everyone’s job. Marketing effectiveness relies on team collaboration: clear communication, mutual goals, sharing diverse perspectives, and commitment to a fully integrated approach.
Charlie Carrington served on the Jury for the 2024 英国艾菲奖 竞赛。
