资源

专题新闻

精选见解

精选案例

Just Launched: The Creative Dividend

Published by System1 and Effie, The Creative Dividend is a new book that brings together large-scale creative measurement and effectiveness case evidence to demonstrate how creativity and media work best together.

The research draws on Effie Insights, our soon-to-launch global database and content hub, and System1’s Test Your Ad Competitive Edge database.

The Creative Dividend: Advertising That Pays Back

经过： System1 & Effie

阅读更多

最近的

Inside the Judges’ Room with the 2025 Brazil Grand Effie Jury

类型： 行之有效的创意®

Kavita Jagtiani, Chief Marketing Officer, L&T Finance

类型： 一句话

Beyonce taking off a pair of red sunglasses in front of a group of dancers all dressed in red

Faces Behind the Cases: Verizon, Ogilvy, and Beyonce

类型： 行之有效的创意®

精选文章

实现有效性

类型： 见解与启发

与 2024 年英国艾菲奖评审团一起走进评审室

类型： 行之有效的创意®

10 Proven Strategies for Positive Change

类型： 见解与启发

超越目标：通过公民至上的营销激励行动

类型： 见解与启发

洞察

已选择：全部

The Creative Dividend: Advertising That Pays Back

按作者： System1 & Effie

类型： 见解与启发

Luis Diego Argüello, Corporate Affairs, Sustainability & Marketing Manager, Cuestamoras Inmobiliaria

按作者： 艾菲洞察团队

类型： 洞察力

Rodrigo Revoredo, Partner & CSO, VALOR

按作者： 艾菲洞察团队

类型： 洞察力

Nipun Goomer, VP, Group Account Director, Angry Butterfly

按作者： 艾菲洞察团队

类型： 洞察力

The Alchemy of Effectiveness: Marketing Investment that Impacts Commercial Results

按作者： 艾菲加拿大

类型： 见解与启发

Huelander Escalante, Chief Creative Officer, McCann Costa Rica

按作者： 艾菲洞察团队

类型： 洞察力

1 2 3 … 53

访问艾菲案例库