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艾菲 新兵训练营

沉浸式互动，与来自不同学科和经验的其他人联系和学习。来自艾菲网络的鼓舞人心的领导者通过与实际项目或特定业务挑战相关的指导项目工作揭示他们的角色和方法。

The Effie Bootcamp is designed to instill sparks of inspiration that you can take with you thoroughout your career journey.

The program begins with a series of immersive masterclasses focused on marketing effectiveness. Each day is thoughtfully curated to guide you through the Effie Framework, led by seasoned facilitators who bring deep expertise and passion to the learning experience.

Here’s what you can expect:

      • 4 Days in-person: An intimate cohort will engage in a deep dive into Effie’s 4-pillar framework for marketing effectiveness. You will apply insights in real time, interact with inspiring guest speakers, build connections with marketers across sectors, and work together to tackle a brand challenge—all in a vibrant, supportive environment.
      • Applied learning: in the 8 weeks that follow, you will continue the journey by applying learnings to a personalized business challenge – with support from an Effie Academy mentor. 

Upon successful completion of the full program, participants will earn the Effie Marketing Effectiveness Certificate – recognition of your commitment to creating measurable marketing impact.

了解更多

If you are interested in speaking at the Effie Bootcamp, sign up here

参与福利

  • Gain expert insights through a masterclass in Effie’s Framework for Effectiveness
  • 获取艾菲获奖案例的世界一流见解
  • Apply real-time learning through collaborative activities.
  • 我们遍布全球的各行各业的营销领袖网络将提供一对一的积极指导
  • 与行业专业人士进行团队学习和同行交流
  • Effie Marketing Effectiveness Certificate
训练营面向那些被领导层认定为具有 5-7 年经验的优秀营销人员。欢迎不同学科和经验水平的营销人员申请。
营销行业的力量取决于其员工。因此，我们为营销人员提供他们在整个职业生涯中适应、成长和保持相关性所需的工具和支持。通过艾菲框架，我们处于独特的地位，可以为个人和企业提供最好的培训。我们将超过 10,000 个营销最有效案例的数据集与我们最优秀的行业领导者网络相结合，为营销人员在其职业生涯的每个阶段提供无与伦比的培训计划。
Participants must successfully complete both the workshop and case project assignment to earn the Effie Marketing Effectiveness Certificate. The enrollee must: 1) attend and actively participate in the 4-day (in-person) / 6-day (virtual) learning immersive module and 2) achieve a composite score of 80 or higher on their case project or receive PASS recommendations from the mentors, who evaluated the work.
The workshop kicks off with immersive learning sessions over 4 days. During the following 8 weeks, participants will apply their learnings to an independent marketing project relevant to their business, with support from Effie Academy Mentors.
艾菲奖导师均为担任过各种营销角色的经验丰富的行业领袖。所有导师均曾参与艾菲奖评审，并具有根据艾菲框架进行评估的经验。
With a curriculum rooted in the Effie framework for marketing effectiveness, each day of the workshop will focus on a key pillar:

  • 挑战、背景和目标
  • 洞察与策略
  • 将战略和想法付诸实践
  • 结果
该体验包括艾菲有效性框架培训、听取各个职能部门经验丰富的营销人员的意见、建立联系、学习艾菲获奖案例，以及与跨行业同行合作解决业务挑战。
After the 4-day intensive workshop, participants will apply their learnings to an independent marketing project relevant to their business, with support from Effie Academy Mentors.

营销项目必须与参与者当前的专业工作相关。例如，新产品发布、颠覆类别、品牌重新发布、忠诚度计划、客户保留计划或任何营销计划。

案例项目提交后，至少有三名导师对其进行评估，以确定其是否有资格获得证书。导师还会对工作提供建设性的反馈。
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