Asif Aziz, Chief Commercial Officer, Jazz

用一句话来概括...您今天能为营销人员提供的最佳建议是什么?

Never act upon a single data point; always triangulate multiple data points to come to an insight.

您如何定义有效营销?

The ability to a build a strong narrative that connects and resonates to deliver results.

营销人员如何才能在挑战中保持有效?

Go where your audience and customers are going, not where they have been.

Asif Aziz served on the Final Round jury for the 2020 巴基斯坦艾菲奖 竞赛。