一言以蔽之…
您如何定義有效行銷？
Effective marketing drives preference and speaks to business purpose, requiring marketers to authentically resonate with target audiences with longevity in mind.
現在您對哪些行銷趨勢感到興奮？
My love of positive psychology is going to show here, but I am so inspired to see the rise of advocacy-based marketing – change happens when conversation inspires action, and for marketers to be generating meaningful conversations is incredibly exciting and energizing for me.
創造力如何提高效率？
Creativity helps us “burn the box” and reach new heights, furthering both the human and business agenda, which is exactly what effective marketing is supposed to do!
過去幾個月你最喜歡的效率勝利是什麼──個人還是職業？
I’m not able to share in full detail yet my favorite win, but recently we at Kantar developed a partnership with a global advocacy organization and are working on helping empower marketers to do better, more impactful, and meaningfully inclusive creative through actionable insights.
您希望未來五年的行銷是什麼樣子？
My biggest wish is that we continue being forces for good and growth – I hope to see marketers stand proudly in purpose and advocacy and expand societal good.
Anna was a Round One 2023 Effie US judge. 了解更多 In One Sentence 功能.
