Recognising the risk takers,
the difference makers. The storytellers. The bold, provocative ideas
that push boundaries while
inspiring us to believe.

Calling the most effective
brands of the year. Tell us your story.

An Effie must be earned.

With a culture of creativity that relentlessly pushes for results, Effie’s mission is to lead, inspire and champion the practice and practitioners of marketing effectiveness. To be counted amongst the world’s most effective marketing, ideas must be courageous, inspired, audacious and of course, Ideas That Work ™ .

Did you create something so bold that it made people sit up and take notice?

Did it work?

Was it effective?

Tell us your story.

Download your Effie Awards entry kit

What’s my Category?

Effie recognises all forms of marketing effectiveness and continues to refresh its categories to celebrate your ever-evolving business and marketing challenges.

Our categories are designed to honour effectiveness across a wide range of business challenges, product & service segments, audiences, media and purposeful marketing efforts. Be sure to review all category definitions and consider how you will craft your entry to best showcase your success within the context of the category you are entering.

Review all categories