Effie United Kingdom 2023 Winners & Finalists Showcase
Automotive
Beauty & Fragrance
Beverages
Crisis Response / Critical Pivot
How seeing the world differently helped Virgin Atlantic see off a threat to its very survival
Entertainment & Sports
Food
Government & Public Service
Healthcare, Products & Services
Internet & Telecom
How we got households saving millions of litres of water in a country where it ‘always rains’
Marketing Disruptors
New Product or Service Introduction or Line Extension
Pet Care
Positive Change - Environmental: Non-Profit
The Threat in Our Threads; How The Woolmark Company Exposed Fashion’s Fossil-Fuelled Secret.
Positive Change - Environmental: Brands
The only way is Ethics: How The Co-operative Bank proved that doing good is good for business.
Positive Change - Social Good: Brands
Positive Change - Social Good: Non-Profit
Renaissance
Magic when the lights go out. How a fundamental shift in marketing strategy brought back to life a global attractions business, post-pandemic.
Retail
What’s Your Thing? How DFS gave the nation the confidence to get back to doing their thing.
Grabbing Christmas by the baubles. How ASDA gave the nation the Christmas feels and won a share of their heart.
Seasonal Marketing
Social Media
Sustained Success - Products
Transforming H&M’s business by placing search at the heart of the customer experience
Sustained Success - Services
Travel & Tourism
