Effie Worldwide is pleased to announce its newest Effie Awards program in Panamá. Effie Panamá is run in partnership with Grupo Valora Panamá.
Effie Worldwide champions marketing effectiveness and are the organizers of its signature initiative, the Effie Awards, which is recognized throughout the industry as the global standard of marketing effectiveness excellence. With the addition of the Effie Panamá program, Effie Worldwide’s international network expands to 48 programs.
The inaugural Effie Panamá competition will be open to all marketing efforts that ran in Panamá during the determined eligibility period. Complete details on eligibility and competition rules will be available in early July 2017, with Call for Entries kicking off shortly thereafter. The first ceremony, where 2017 winners will be announced, is tentatively scheduled for October 2017.
“Effie Panamá is an exciting addition to the Effie Awards network in Latin America,” said Neal Davies, President & CEO of Effie Worldwide. “The finalists & winners will contribute to the growth of marketing effectiveness in the Central American region and will help us continue to celebrate the most effective agencies & brands in the Effie Index.”
The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing finalist and winner data from all Effie competitions worldwide. Announced annually, the Effie Index is the most comprehensive global ranking of marketing effectiveness.
Iván Correa, Executive Director of Effie Panamá said, “This program opens a new chapter for the marketing industry in Panamá. For us as a profession, it is very important to measure the effects of local marketing communication, and it will be valuable for Panamá to benchmark against other markets through the Effie Index. Effie sends a clear message about the importance of marketing communications and its contribution in building strong brands.”
Complete details about the 2017 Effie Panamá program will be available at http://effiepanama.com/.
To receive email updates about the program, sign up aqui.
For more information about Effie Panamá, contact:
Ivan Correa
Diretor-executivo
Grupo Valora Panamá
icorrea@valorapanama.com
(507) 232 2659
http://effiepanama.com/
Nicole Febres-Cordero
Panamá Program Coordinator
Grupo Valora Panamá
nicolefc@valorapanama.com
(507) 699 88650
http://effiepanama.com/
Para mais informações sobre a Effie Worldwide, entre em contato com:
Jill Whalen
Vice President
Effie em todo o mundo
jill@effie.org
212-849-2754
www.effie.org
_____________________________________________
About Grupo Valora Panamá
Grupo Valora Panamá is the organizer of the Effie Awards Panamá in partnership with Effie Worldwide and is part of Valora Group, an independent entity with a 26-year history of organizing Effie Awards in the Latin America region. Valora Group is presently the Effie Partner in Argentina, Brazil, Chile, Ecuador and Perú.
Sobre a Effie Worldwide
A Effie Worldwide é uma organização sem fins lucrativos 501 (c) (3) dedicada a defender e melhorar a prática e os praticantes da eficácia do marketing. A Effie Worldwide, organizadora do Effie Awards, destaca ideias de marketing que funcionam e incentiva o diálogo ponderado em torno dos impulsionadores da eficácia do marketing, ao mesmo tempo em que serve como um recurso educacional para a indústria. A rede Effie trabalha com algumas das principais organizações de pesquisa e mídia do mundo para trazer ao seu público insights relevantes sobre estratégias de marketing eficazes. O Effie Awards é conhecido por anunciantes e agências globalmente como o prêmio de eficácia preeminente na indústria e reconhece todas e quaisquer formas de comunicação de marketing que contribuem para o sucesso de uma marca. Desde 1968, ganhar um Effie Award se tornou um símbolo global de conquista. Hoje, a Effie celebra a eficácia em todo o mundo com mais de 40 programas globais, regionais e nacionais na Ásia-Pacífico, Europa, América Latina, Oriente Médio/Norte da África e América do Norte. Todos os finalistas e vencedores do Effie Awards são incluídos nas classificações anuais do Effie Effectiveness Index. O Effie Index identifica e classifica as agências, profissionais de marketing e marcas mais eficazes do setor de comunicações de marketing, analisando dados de finalistas e vencedores de todas as competições do Effie Awards em todo o mundo. Para mais detalhes, visite www.effie.org e siga os Effies em Twitter, Facebook e LinkedIn.
