News and Press
Discover the latest award winners, initiatives, and thought leadership in 125+ markets around the world.
“Evolution of Smooth” Brand Campaign Wins the Iridium as the Most Effective Campaign in the World
- Program: United Kingdom
The latest Effie UK & Ipsos analysis reveals that quality, independence and enrichment lie at the heart of aspiration today
Nostalgia provides comfort, connection and learnings to build a more desirable future, giving brands an opportunity to boost their marketing effectiveness
Lucky Generals is partnering with Effie UK to fund £10K worth of marketing effectiveness training for working class talent
