NEW YORK, November 21, 2024 — The Effie Awards has today unveiled the winners of this year’s Global Multi-Region Awards. Two Golds, two Silvers, and a Bronze were awarded to projects demonstrating marketing effectiveness from far and wide. Every continent is represented among the markets, which span countries from Sierra Leone to Japan, Germany to Brazil, Australia to the US.
Following the final round of judging in New York last week, the finalists have been whittled down to five winners:
GOLD:
– Memorial Sloan Kettering Cancer Center, Publicis Groupe, and La Fondation Publicis’ ‘Working with Cancer Pledge’ – in Positive Change: Social Good – Non-Profit
– Microsoft and McCann NY’s ‘ADLaM: An Alphabet to Preserve a Culture’ – in Positive Change: Social Good – Brands
SILVER:
– Accenture and Droga5’s ‘Accenture (B2B)’ – in Business-to-Business
– Johnnie Walker and Anomaly London’s ‘Johnnie Walker: Putting the Walk back in Keep Walking’ – in Food & Beverage
BRONZE:
– H&M and Digitas’ ‘Transforming H&M’s business by placing search at the heart of the customer experience’ – in Fashion & Accessories
The remaining Finalists are: The Ritz-Carlton ‘A Transformational Stay: Leaving The Ritz-Carlton Better Than You Arrived’; Coca-Cola ‘We’re Going to Need More Santas: Coca-Cola Rediscovers the Spirit of Christmas’; Fuze Tea ‘Fuze Tea Made of Fusion’; and Air France ‘Air France 90th anniversary’.
“The Global Multi-Region Effies is a unique and challenging competition, as the standard for success is high, with winners demonstrating significant results across multiple markets and regions,” said Traci Alford, Global CEO, Effie Worldwide. “This year’s winners have delivered measurable growth with marketing efforts that transcended languages, borders, and cultures. Representing the full spectrum of effectiveness across the B2B, fashion, tech, and beverage categories, as well as positive community impact, there is much to be learned from their success. Congratulations to all of the winning teams on this impressive achievement.”
The Global Multi-Region Effie Awards, established in 2004, celebrate the most impactful marketing campaigns executed across multiple regions worldwide. To qualify, campaigns must demonstrate proven effectiveness in at least four markets spanning two or more global regions. Entrants must showcase exceptional expertise in global marketing, developing insights and ideas that work across regions, and that are flexible and adaptable to the local market and culture.
Learn more about this year’s winners below, or see the full finalists and winners showcase here. Be sure to also keep an eye out for LBB’s upcoming series, ‘Why It Worked’, where the people behind each winning entry delve deeper into how they achieved success.
