Molson Coors

Michelle St. Jacques, Chief Marketing Officer
Chris Steel, Marketing Director
Liz Cramton, Senior Marketing Manager
Emily McCullough, Marketing Manager
Rachel Dickens, Brand Public Relations Manager
Stephanie Donelson, Associate Marketing Manager
Kelly Ellefson, Senior Media Manager
Stephanie Feran, Associate Media Manager

DDB Chicago *Lead Agency

Ari Weiss, Chief Creative Officer, Global
Britt Nolan, Chief Creative Officer, North America
Colin Selikow, Executive Creative Director
Matt Babazadeh, VP, Strategy Director
Kiska Howell, SVP, Group Account Director
Jonathan Kind, Account Director
Chris Walker, Creative Director
Alan Shen, Creative Director
Dan LaVigne, Associate Creative Director
Joey Johnson, Copywriter
Diane Jackson, Chief Production Officer
Matt Blitz, SVP, Executive Producer
Keith Jamerson, Executive Producer
Suzanne Koller, Executive Art Producer
Susan Cartland, Senior Producer
Jillian English, Production Business Manager
Jen Polan, Director of Project Manager

SPARK FOUNDRY Chicago

ICF Next

Alma DDB

Jorge Murillo, VP,Executive Creative Director
Mauricio Mutis, Associate Creative Director
Rafael Sánchez, Senior Integrated Producer
Beatriz Del Amo, Group Account Director
Jose Hawayek, Management Supervisor
Stephanie Albrecht, Senior Account Executive
Mauricio Cadena, Director of Strategic Insights
Felipe Díaz-Arango, Senior Strategic Planner
Yanuarys Lopez, Senior Project Manager

Coors Light was losing touch with Millennials. The brand was fighting for emotional saliency, and the clutter of the pandemic only made that more challenging. Amidst the heavy news cycle, ads during “these uncertain times”, and shoppers stocking up on “essentials”, we brought a dose of levity by delivering beer to one 93-year-old influencer, Olive Veronesi. It got the us noticed, with 1.96B earned impressions. It connected with our target of 21-34-year-olds, with an 160% increase in brand consideration. And drove sales that outpaced competitors, at 16% increase year-over-year.