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Chobani
Built By Heart

RAN IN: United States

CLIENT
Chobani

Ari Ratner - Brand Manager
Niel Sandfort - Brand Director

AGENCY
Leo Burnett New York *Lead Agency

Jay Benjamin - EVP, CCO
Kieran Antill - SVP, Executive Creative Director
Tracy Bussan - SVP, Acct. Director
Michael Canning - SVP, Executive Creative Director
Jeremy Fox - VP, Executive Producer
Harry Roman - Director, Strategy
Valerie Stern - Sr. Acct. Executive
Tyler Young - Strategist


OMD


Big Spaceship


Fleishman-Hillard


SUMMARY

Chobani was the leader in the, now wildly popular, Greek yogurt category. Despite this, somehow only half of the country knew who they were. It was time to change that. At the heart of Chobanis remarkable success was an inspiring American dream story that deserved to be told on an equally inspiring stage The 2012 Summer Olympics. Capturing the heart of Chobani in a real-world act lead to one of the most successful campaigns of the 2012 Olympics.

CASE STUDY

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CASE VIDEO


Hero Medium: Events

Medium Featured On Video: TV, Interactive, Social Networking Sites/Applications, OOH, Events, Packaging, Sponsorship

Audience: New Audience, Men, Women, Brand Influencers, Boomers (45+), Young Men (20-35), Young Women (20-35), Families, Mothers, Fathers

Objectives: Build, defend brand position

Type: Business to Consumer

Classification: National

Language: English