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New York-Presbyterian Hospital
Amazing Things Are Happening Here

RAN IN: United States

CLIENT
New York-Presbyterian Hospital

David Fienberg - VP, Mktg.

AGENCY
Munn Rabt *Lead Agency

Orson Munn - CEO
Garrett Lubertine - Photographer
Rachel Manis - Producer
Peter Rabt - Creative Director/Director
John Stingley - Creative Director


Lost Highway Films

Marc Rosenberg - Executive Producer
Maryse Alberti - Director, Photography


wild(child) Editorial

Liz Ludden - Producer
Antoine Mills - Editor


Company 3


SUMMARY

New York-Presbyterian was well recognized for providing superior medical care, but few believed the hospitals staff would go to such lengths, or take such risks, to help patients regain their health. We created a series of :60 black and white spots where people told us riveting stories of their unique treatment at New York-Presbyterian. Unlike most healthcare campaigns, this work does not feel like advertising. The result: a 40% increase in web visits and nearly double the brand's awareness.

CASE VIDEO


Hero Medium: TV

Medium Featured On Video: TV, Interactive, OOH

Audience: Men, Women, Boomers (45+), Mothers, Fathers

Objectives: Increase awareness

Type: Business to Consumer

Classification: Local

Language: English