New Orleans Recovery School District

Siona LaFrance, Comm. Dir.
Shauna Sanford, Project Advisor
Betty Jean Wolfe, Dir.-Human Resources

Peter A. Mayer Advertising *Lead Agency

Ellen Kempner, VP-Mgmt. Super.
Erin Larmann, Sr. Acct. Exec.
Josh Mayer, Creative Dir.
Matt Konigsmark, Interactive Mktg. Dir.
Jill Reim, Sr. Art Dir.
Mike Heid, Copywriter
Kathy Hirsch, Sr. Bdcst. Producer

The New Orleans Recovery School District (RSD) needed 500 teachers to accomodate a large expected influx of fall 2007 students. We had less than three months to develop and launch a campaign and attract enough applicants to meet this goal. We'd missed the typical recruiting window, and had to sell potential applicants on working in post-Katrina New Orleans, in a system that had consistently been ranked as one of the worst in the country. In the end, the RSD received 1,100 applications, and opened its schools fully staffed!