CLIENT
National Car Rental
Jerry Dow, EVP/CMO
Susan Madigan, Dir. of Advertising
Patsy Rey, Dir. of Corporate Mktg.
AGENCY
Dave Chaffin, Account Dir.
Stuart D'Rozario, Creative Dir.
Ritchie Emslie, Planning Dir.
Keith Faust, Media Services Dir.
Jenny Griffith, Media Planner
Alex Leikikh, Group Account Dir.
The Lacek Group
Dan Knudsen, Executive VP/WW Client Service Dir.
Francesco Favazza, VP Account Services
Jennifer Duesman, Account Supervisor
Bill Sislo, Associate Creative Dir.
Dave Karges, Associate Creative Dir./Copy
Adam Moore, Art Dir.
Chris Barnett, VP Database Mktg.
Cindy Kongas, VP Production Services
SUMMARY
In a word, the National Car Rental Green Means Gocampaign is about SPEED. The brand embodies it. The creative expresses it. And the choice in media reinforce it. This single-mindedness has helped rejuvenate a brand that had suffered through bankruptcy proceedings, declining share and revenue, and attrition in The Emerald Club over the past three years. Since the campaign share is up for the first time in seven years. Revenue is up. And over 300,000 new members have joined The Emerald Club. That's what you call a speedy turnaround.
