CLIENT
Ford Motor Company
Tony Jordan, Marketing Communications Manager
Anna Hercan, Marketing Communications Manager
Thomas Smith, Marketing Analyst
AGENCY
Anuj Mehra, Head of Strategy
Magdalina Triantafyllidis, Managing Partner
Jon Paul Jacques, Executive Creative Director
Camey O'Keefe, Integrated Business Director
Michael Mulcahy, Senior Copywriter
Keegan D'Mello, Account Director
SUMMARY
Someday not today. This is a story about turning dreamers into buyers. By positioning itself as an antidote to regret and identifying the opportune moments when people would be most receptive to that message, the Ford Mustang got its audience to self-reflect on their prosaic existence and defy their sensible, responsible, side that says no to a Mustang. The Mustang not only became the largest and fastest growing sports car in the country, its 2017 sales figures exceeded those of a lot more mainstream, accessible brands like the VW Polo and the Honda Jazz. Our campaign helped democratise the ‘muscle car’.
