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Armor All
The Return of the Armor All Viking

RAN IN: United States

CLIENT
Armored AutoGroup

Jonathan Paluga - VP, Mktg.
Brian Ostrer - Brand Director

AGENCY
DDB California *Lead Agency

Chad Ackley - Group Creative Director
Jim Bosiljevac - Group Creative Director
Stacey Grier - Managing Partner
Bryan Holt - Sr. Content Producer
Lindsey Lucero - Acct. Director
Stephanie Ouyoumjian - Director, Strategic Planning


Source Marketing

Michele Leddy - Acct. Director


OMD

Kari Seitz - General Manager


SUMMARY

In a fragmented and declining category, Armor All dug deep into what makes car enthusiasts care so much for their cars. What we found is that they all lived by the same code: how they care for their stuff is a reflection of who they are. We learned that inside every man was a Viking waiting to be unleashed. We then reintroduced the Armor All Viking in TV spots, online and mobile video a hero who demands that men take care of their things, especially their cars.

CASE VIDEO


Hero Medium: TV

Medium Featured On Video: Social Networking Applications,Mobile/Tablet,Interactive

Audience: Boomers (45+),Fathers,Men,Young Men (20-35)

Objectives: Increase sales, volume

Type: Business-to-Consumer

Classification: National

Language: English