In One Sentence…
What’s your best advice for promoting effective collaboration?
Involve all key stakeholders including agency partners (ad and research agencies) right from the birth of the creative brief.
What’s your top tip for creative effectiveness?
Use research as a catalyst to nurture and enrich the creative development process. It will pay off in the end as your foundation for success is set.
What advice can you offer today’s marketers?
Empathy is the key to unlocking a brand’s connection to people and creative effectiveness.
Shaun Dix served on the jury for the 2024 Global Multi-Region Effie Awards.
