In One Sentence…
How do you balance creativity and data-driven decision-making in your campaigns?
Balancing creativity and data-driven decision-making is like sailing: data is the compass that guides our direction, but creativity is the wind in your sails, propelling you toward uncharted horizons. Trust your intuition and dare to take risks to reach destinations beyond expectation.
What is a common misconception about marketing effectiveness?
Marketing effectiveness isn’t just about performance; it’s about using creativity to surprise and inspire, making customers feel they’re inviting your brand into their homes—not being approached like an unwelcome door-to-door salesperson.
Marcin Gaworski served on the jury for the 2024 Effie Awards Poland competition.
