Each year, the Effie Index ranks the most effective marketers, brands, networks and agencies by analyzing finalist and winner data from Effie Awards competitions around the world.

Take a closer look at five marketing programs developed by a few of the brands, marketers, and agencies named Most Effective in the 2020 Effie Index.  This shortlist includes work by Unilver, Coca-Cola, WPP, McCann Worldgroup, FP7 McCann Dubai and Banda.

Here are five Marketing Programs that exemplify work from top-ranking brands, marketers and agencies wordwide:

  1. Baby Dove’s Beautifully Real Moms (Canada)
  2. Coke Studio Explorer 2018 (Pakistan)
  3. Un Bip por La Guarjir (Colombia)
  4. Almosafer’s As Far As We Go (Middle East / Africa)
  5. Luxoptica’s Instoptica: Fighting for Ukrainians’ Eyesight In The Belly Of The Beast (Ukraine)

You can review the full Index rankings at effieindex.com.