In One Sentence…
What’s your top tip for fostering effective agency-client relationships?
Invite your agency to experience the problems and opportunities firsthand—there’s no better brief than that.
What is the biggest barrier to achieving marketing effectiveness?
Marketing won’t be effective unless the entire organization is aligned around a single vision of the brand’s jobs to be done.
Demian Solares served on the jury for the 2024 Effie Awards Bolivia competition.
