In one sentence…what is the best advice you can offer marketers today?
Always remember that your end goal is to sell while keeping the process as simple as possible.
How do you define effective marketing?
Creating and growing sales while making the customers feel smart about their buy.
How can marketers stay effective in times of challenge?
The key is to never get distracted from what you want to achieve and never overcomplicate how you want to achieve it.
Asim Naqvi served on the Final Round jury for the 2020 Effie Awards Pakistan competition.
