A new report from Effie UK, produced in partnership with Ipsos, explores how marketers need to rid themselves of outdated representations of women once and for all to increase sales and improve the perception of their brands.
According to Ipsos’ latest global trends data, nearly one in three people in the United Kingdom agree that the main role for women in society is to be good wives and mothers. And that figure (29%) has been steadily increasing over the last 10 years. Alarmingly, much of that increase is being driven by 16-24-year-olds, with a staggering 38% in agreement with the idea that a woman’s main role should still be based around her husband and her children.
The report includes recommendations for driving change and delivers insights and practical tips for marketers, all underlined by Ipsos data, insights and analysis, and illustrated by Effie Award-winning case studies that have delivered in the real world.
