In One Sentence…
How do you define effective marketing?
Effective marketing changes trajectories and drives growth.
How does creativity drive effectiveness?
If strategy is the engine, then creativity is the fuel!
What’s your favorite effectiveness win from the last few months—personal or professional?
As a mom, I see parenting effectiveness – or lack thereof – play out every day, in real time.
What is the biggest roadblock to marketing effectiveness?
The biggest roadblock is selecting the wrong KPIs and measurement tools.
What do you hope marketing looks like in the next five years?
I hope diversity in storytelling continues to expand, driven by diversity in teams.
Soyoung was a final round judge in the 2022 Effie US Competition. Click here to see this year’s Effie US winners and finalists, and join us on June 14 to see who will be taking home gold, silver and bronze at the US Effie Awards Gala. Get tickets here.
