In One Sentence…
How do you define effective marketing?
Effective marketing is anything that touches a valid need of the consumer.
What marketing trend(s) are you excited about right now?
Digital marketing, it’s like a drip irrigation system touching the right person at the right time.
How does creativity drive effectiveness?
If creativity is based on consumer insights, it will be effective.
What do you hope marketing looks like in the next five years?
I hope to see more ethical marketing—we at times overlook culture and values and just focus on sales.
Saima was a 2023 Effie Awards Pakistan judge. See more In One Sentence features.
