In one sentence, what is the best advice you can offer marketers today?
In addition to the core marketing competencies of yesterday, being a marketer today is truly a team sport that requires you to remove friction across your organization so the consumer doesn’t feel it.
In one sentence, how do you define effective marketing?
Effective marketing causes a consumer to act and vote for your brand with their endorsement, wallet, voice or heart.
Robert Sundy served on the Round One Jury for the 2020 Effie Awards United States competition.
