In One Sentence…
How do you define effective marketing?
A mix of processes, people, hard data, results.
How does creativity drive effectiveness?
When we seek to generate emotions that activate some action in people.
What characteristic(s) of effective marketing do you believe remain constant, even in the face of change?
Holistic strategy, which seeks specific objectives.
What do you hope marketing looks like in the next five years?
Experiential, dynamic, interactive, responsive and measurable marketing in each action, ROAS.
Martín was a 2022 Effie Awards Chile judge. See more In One Sentence features.
