In one sentence…What is the best advice you can offer marketers today?
Be open to different perspectives and points of view, and experiment with new things, because tomorrow’s world will never be like today’s.
How do you define effective marketing?
Effective marketing brings measurable business results, showing the value of marketing.
How can marketers stay effective in times of challenge?
Have a mix of a short-term and long-term mindset, and always stay positive.
Maria Kolosova served on the jury for the 2020 Effie Awards Russia competition.
