In One Sentence…
How do you define effective marketing?
The most effective marketing doesn’t just drive commercial growth, it also creates positive impact in people’s lives and in culture.
What marketing trend(s) are you excited about right now?
I get more excited about the stuff that doesn’t change, like the unreasonable effects of emotionally compelling brands.
How does creativity drive effectiveness?
Effectiveness is all about solving human problems, and nothing beats creativity when it comes to changing the way people feel and behave.
What is the biggest roadblock to marketing effectiveness?
Lack of follow through and commitment to strategy.
What do you hope marketing looks like in the next five years?
Wouldn’t it be great if marketing earned a reputation for being one of the most exciting jobs in the world, attracting diverse thinkers and creators who want to make an impact?
Fran was a 2022 Effie Awards Australia judge. See more In One Sentence features.
