In One Sentence…
How do you define effective marketing?
Ideas that are interesting enough to have an impact.
How does creativity drive effectiveness?
By capturing hearts and minds beyond the competition.
What aspects of effective marketing do you believe remain constant, even in the face of change?
Great ideas demonstrate a real understanding of people and their behaviour.
What marketing trend(s) are you excited about right now?
Brands taking a leading role in solving real problems, not just for attention but for real world impact.
What do you hope marketing looks like in the next five years?
A return to creative bravery over conservative derivation.
Emily was a 2022 Effie Awards Australia judge. See more In One Sentence features.
