In one sentence, how do you define effective marketing?
Marketing that really breaks down the barriers between clients, media agencies and creative agencies to reach consumers in a natural way, making them experience the brand in their everyday lives.
Borja de la Plaza is President & CEO at Grupo DDB Colombia. Grupo DDB Colombia & Cerveza Poker (Bavaria) won the Grand Effie in the 2019 Effie Awards Colombia competition for “Amigos de Whatsapp.”
Read our Winner Spotlight interview with Borja de la Plaza and the Grupo DDB Colombia team >
