In one sentence…What is the best advice you can offer marketers today?
Never act upon a single data point; always triangulate multiple data points to come to an insight.
How do you define effective marketing?
The ability to a build a strong narrative that connects and resonates to deliver results.
How can marketers stay effective in times of challenge?
Go where your audience and customers are going, not where they have been.
Asif Aziz served on the Final Round jury for the 2020 Effie Awards Pakistan competition.
