Effie US, in partnership with Ipsos US, has published the 2023 edition of its Effie US Trend Report, providing rich analysis and tangible insights from the 2022 US awards competition. The report dives deeper into the strategies employed by Effie winners and finalists and discovers how they are propelling brand growth.
Among the learnings:
- 42% of Effie winners have volume growth as their primary objective versus 33% of non-winners
- TV continues to be the primary touchpoint for entrants
- Effie winners excel across 4 social platforms: Instagram, YouTube, Facebook, and Twitter (with TikTok gaining momentum)
