Asif Aziz, Chief Commercial Officer, Jazz

U jednoj rečenici... Koji je najbolji savjet koji možete ponuditi trgovcima danas?

Never act upon a single data point; always triangulate multiple data points to come to an insight.

Kako definirate učinkovit marketing?

The ability to a build a strong narrative that connects and resonates to deliver results.

Kako marketinški stručnjaci mogu ostati učinkoviti u vremenima izazova?

Go where your audience and customers are going, not where they have been.

Asif Aziz served on the Final Round jury for the 2020 Effie nagrade Pakistan natjecanje.