En una frase…
¿Cómo se define el marketing efectivo?
The most effective marketing doesn’t just drive commercial growth, it also creates positive impact in people’s lives and in culture.
¿Qué tendencias de marketing te entusiasman en este momento?
I get more excited about the stuff that doesn’t change, like the unreasonable effects of emotionally compelling brands.
¿Cómo la creatividad impulsa la eficacia?
Effectiveness is all about solving human problems, and nothing beats creativity when it comes to changing the way people feel and behave.
¿Cuál es el mayor obstáculo para la eficacia del marketing?
Lack of follow through and commitment to strategy.
¿Cómo espera que sea el marketing en los próximos cinco años?
Wouldn’t it be great if marketing earned a reputation for being one of the most exciting jobs in the world, attracting diverse thinkers and creators who want to make an impact?
Fran was a 2022 Effie Awards Australia juez. See more In One Sentence features.
