In einem Satz…
Wie definieren Sie effektives Marketing?
If marketing has one goal, it’s to reach consumers at the moments that most influence their decisions.
Welcher/welche Marketingtrend(s) begeistern Sie derzeit?
In professional services we are forced to be ahead of practice, AND to slow down those aspects of it that dilute thinking and action. Marketing is entangled in common sense, which reflects fashionable idiosyncrasies, emergency solutions and premeditated “smartness.” Therefore, the anti-trend I’m most excited about right now is a return to “fundamentals.”
Wie steigert Kreativität die Effektivität?
Creativity drives effectiveness when it meets business goals and drives sustainable impact over time.
Was ist das größte Hindernis für die Marketingeffektivität?
Competence gaps and lack of marketing expertise (something common in our discipline) are the biggest roadblocks to marketing effectiveness.
Wie sehen Ihre Erwartungen an das Marketing in den nächsten fünf Jahren aus?
It has moved more to evidence-based marketing effectiveness processes. The budget is often as big as capex but has none of the rigour. This has to change.
Bo was a 2022 Effie Awards Denmark Richter. Weitere In One Sentence-Funktionen anzeigen.
