In einem Satz…
Wie definieren Sie effektives Marketing?
Marketing is effective when it can prove with data that it had a significant impact on people leading to a significant impact on business.
Was ist der beste Rat, den Sie den heutigen Vermarktern geben können?
Always go the extra mile to understand how exactly your consumers or customers think, feel and act today—great marketing campaigns always start with great insight on people.
Wie steigert Kreativität die Effektivität?
Lack of excellent creative cannot be compensated with big marketing spending and activities; if there is nothing truly emotional and motivating in what you are saying, shouting it over and over again will not make it a genuine driver of consumer response and business success.
Was ist das größte Hindernis für die Marketingeffektivität?
The increasing fragmentation of touchpoints to reach people in every sense, and the temptation to rely mostly on short-term goals; building a lasting consumer response and strong, meaningfully different brands is more challenging and important than ever.
Wie sehen Ihre Erwartungen an das Marketing in den nächsten fünf Jahren aus?
Much more intelligent cross-source data analytics easily available to marketers to help their journey in understanding consumers, building good ideas, and finding the best ways to earn their attention; more brands with purpose and potential for motivation being built and sustained all over the world.
Marchella is a 2023 Die Besten der Besten weltweit Richter. Weitere In One Sentence-Funktionen anzeigen.
