Jednou větou…
Jak definujete efektivní marketing?
The most effective marketing doesn’t just drive commercial growth, it also creates positive impact in people’s lives and in culture.
Jaké marketingové trendy vás právě těší?
I get more excited about the stuff that doesn’t change, like the unreasonable effects of emotionally compelling brands.
Jak kreativita zvyšuje efektivitu?
Effectiveness is all about solving human problems, and nothing beats creativity when it comes to changing the way people feel and behave.
Co je největší překážkou marketingové účinnosti?
Lack of follow through and commitment to strategy.
Jak doufáte, že bude marketing vypadat v příštích pěti letech?
Wouldn’t it be great if marketing earned a reputation for being one of the most exciting jobs in the world, attracting diverse thinkers and creators who want to make an impact?
Fran was a 2022 Effie Awards Australia soudce. Zobrazit další funkce v jedné větě.
