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Case Library

Our Case Library helps marketers tackle the now and the next with access to thousands of award-winning cases:
  • From every continent, industry, category and business challenge
  • Packed with insights, inspiration and evidence to hone strategies and ideas at every stage
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Featured Cases

Picture a Win

Picture a Win

Brand: New York Lottery
Award Level: Bronze
Category: Artificial Intelligence (AI)
Program: United States
Year: 2024
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CRM

CRM

Brand: Tobacco Free Florida
Award Level: Silver
Category: Performance Marketing
Program: United States
Year: 2022
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Texas Barber Bracket

Texas Barber Bracket

Brand: Unilever Beauty and Personal Care
Award Level: Bronze
Category: Commerce & Shopper: Experiential Shopper Marketing
Program: United States
Year: 2023
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KEEN UTILITY- Fits you better

KEEN UTILITY- Fits you better

Brand: KEEN Utility
Award Level: Bronze
Category: Direct to Consumer
Program: United States
Year: 2023
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Be Wise All, Take Xyzal at Night

Be Wise All, Take Xyzal at Night

Brand: Xyzal
Award Level: Gold
Category: David vs. Goliath - Products
Program: United States
Year: 2023
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The Batting Lab

The Batting Lab

Brand: SAS
Award Level: Silver
Category: Business-to-Business - Products
Program: United States
Year: 2023
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  • Program: United Kingdom
How Tesco grew to a billion pound business by being helpful in a category that wasn’t.

How Tesco grew to a billion pound business by being helpful in a category that wasn’t.

Brand: Tesco Mobile
Award Level: Gold
Category: Sustained Success - Services
Program: United Kingdom
Year: 2024
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I Don’t Go to Specsavers: how subverting an iconic idea supercharged growth

I Don’t Go to Specsavers: how subverting an iconic idea supercharged growth

Brand: Specsavers
Award Level: Gold
Category: Healthcare, Products & Services
Program: United Kingdom
Year: 2024
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Make it visible

Make it visible

Brand: Ford
Award Level: Gold
Category: Positive Change - Social Good: Brands
Program: United Kingdom
Year: 2024
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Making the everyday wonderful when the world turned anything but

Making the everyday wonderful when the world turned anything but

Brand: IKEA
Award Level: Gold
Category: Sustained Success - Products
Program: United Kingdom
Year: 2024
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McDonald’s After Covid: Breaking Rules and Stealing Hearts

McDonald’s After Covid: Breaking Rules and Stealing Hearts

Brand: McDonald's
Award Level: Gold
Category: Sustained Success - Services
Program: United Kingdom
Year: 2024
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When the chips are down, margins matter: How long-term emotional brand building delivered for McCain.

When the chips are down, margins matter: How long-term emotional brand building delivered for McCain.

Brand: McCain
Award Level: Gold
Category: Sustained Success - Products
Program: United Kingdom
Year: 2024
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Breaking the Silence

Breaking the Silence

Brand: Mayor of London
Award Level: Silver
Category: Government & Public Service
Program: United Kingdom
Year: 2024
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Growing fortunes of a True Original with imitators

Growing fortunes of a True Original with imitators

Brand: McVitie's
Award Level: Silver
Category: Food
Program: United Kingdom
Year: 2024
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Helping Peter Pan come of age: Three and the effectiveness of grown-up marketing

Helping Peter Pan come of age: Three and the effectiveness of grown-up marketing

Brand: Three UK
Award Level: Silver
Category: Sustained Success - Services
Program: United Kingdom
Year: 2024
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How a tiny kangaroo caused a massive rebound in Aussie tourism.

How a tiny kangaroo caused a massive rebound in Aussie tourism.

Brand: Tourism Australia
Award Level: Silver
Category: Renaissance
Program: United Kingdom
Year: 2024
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