The Boston Beer Company

Matt Withington, Director of Marketing
Lesya Lysyi, Chief Marketing Officer
Dave Burwick, Chief Executive Officer

Goodby Silverstein & Partners *Lead Agency

John Thorpe, Director of Brand Strategy
Stephanie Bousquet, Brand Strategy Director
Marisa Perazzelli, Senior Brand Strategist
Caitlin Neelon, Communication Strategy Director
AJ Warren, Associate Creative Director
Brett Beaty, Associate Creative Director
Matt McNulty, Associate Creative Director
Rachel Stermer, Account Director
Jeff Goodby, Co-chairman
Kate Colantuono, Account Manager
Nolin Solis, Assistant Account Manager
Leila Gage, Director of Broadcast Production
Matt Flaker, Executive Broadcast Producer
Molly Troy, Broadcast Producer
Bonnie Wan, Partner, Head of Brand Strategy
Christine Chen, Partner, Head of Communication Strategy
Ian Heath, Senior Research Strategist
Nancy Parrott, Quantitative Strategist
Judy Ybarra, Director of Business Affairs
Chrissy Shearer, Senior Business Affairs Manager
Margaret Johnson, Chief Creative Officer
Hans Schenck, Art Director
Quinn Gravier, Head of Photography
Megan Monticone, Photography Producer
Anthony DiMichele, Copywriter
Dominic Johns, Copywriter
Lucy Sandwick, Copywriter
Sean Smith, Art Director
Sunny Tran, Art Director
Shelby Lemons, Art Director

MullenLowe U.S.

Hearts & Science

The challenge: to bring a forgotten beer brand back into relevance. After five straight years of declining beer sales in a saturated craft beer category, Sam Adams needed to get noticed again. We realized we could lean into the hard-to-ignore nature of Sam’s hometown: Boston. “Boston charm” was polarizing, in a good way. Your Cousin from Boston was born, and with him a campaign that helped Sam Adams double the number of young drinkers, reverse a five-year sales decline and create tons of buzz online, all within six months.