CLIENT
Hilton Hotels & Resorts
Kellyn Kenny, SVP, Chief Marketing Officer
Kasey O'Leary, VP, Portfolio and Hilton Honors Marketing
Leslie Edelstein, Director, Enterprise Brand Marketing
AGENCY
Nancy Reyes, President
James Sowden, CSO
Chris Beresford-Hill, CCO
Aki Spicer, CSO
Bruna Bechelli, Business Leader
Kristoffer Aldorsson, Group Account Director
Billy Murphy, Strategy Director
Walt Connelly, Executive Creative Director
Nora Chivelly, Business Director
Carlin Dixon, Strategist
MediaCom
Lauren Wormser, Senior Partner
Erika Machamer, Global Account Lead
Kelly Hand, Media Supervisor
Zach Smith, Senior Partner, Strategy Director
Brendan Bevan, Director, Consumer Insights
Soja Forgo, Associate Director, Strategy
SUMMARY
This campaign delivered a greater share of bookings direct with Hilton, instead of indirectly via online travel agents (OTAs). We re-established Hilton’s direct relationship with millions of guests, driving significant revenue growth across the portfolio of brands with a simple message, "You should ‘Expect Better’ from hospitality, and with Hilton you can." Across this campaign and beyond, “Expect Better. Expect Hilton.” has become Hilton’s repeated mantra to make booking with Hilton synonymous with raised expectations for a better and more hospitable experience.
