CLIENT
Chevron
Helen Clark, Manager, Digital Strategy and Communications
Maureen Griffin, Corporate Advertising Manager
Andrea Donatucci, Advertising Advisor
AGENCY
Alex Mills, Account Supervisor
Valen Sparks, Account Executive
Jon Goldberg, Executive Creative Director
Brandon Fowler, Managing Director
Jesse Custodio, Copywriter
Andre Galan, Group Managing Director
Joanna Albert, Art Director
Kaitlin Bowen, Coywriter
Dory Schoeck, Account Managing Director
Jennifer Zimmerman, Global Chief Strategic Officer
Alison Thomas, Senior Project Manager
Ashley Bruce, Group Strategy Director
Mary Somyak, Manager, Data-Driven Marketing
Dan O'Connell, Director, Data-Driven Marketing
Megan Warfield, Partner, Sr. Director
Dallia Herrtage, Managing Partner, Senior Leadership
Mariya Taukule, Director, Digital Investment
SUMMARY
The energy industry was losing trust, leading to increased scrutiny. Chevron wanted to combat this by building positive brand perception distinct from the industry among those who impact energy policy: Energy Influencers. But industry detractors pushed a narrative that traditional energy sources have no place in progress—suppressing the integral role all energy sources play in powering human ingenuity. To reclaim progress, we celebrated the DOERS who make things happen and how the energy Chevron provides helps them get things done.
