AGENCY
Oleksandra Doroguntsova, Creative Director
Taras Dzendrovskiy, Creative Director
Ilia Anufrienko, Art Director
Roman Hurbanov, Copywriter
Nazar Mykhalko, Designer
Danylo Nesterevych, Designer
Daryna Havrylova, Senior Account Manager
SUMMARY
To invite busy young people to have a professional eyesight check we changed traditional approach: switched the test from doctor’s cabinet to Instagram Stories.
We spent hours in the cabinet of ophthalmologist consulting how to implement the ordinary test to smartphone screen. Instead of one image communication we told a complex story in 11 Stories.
To attract more people have such test we created interactive outdoor commercial. Thus, we created Instagram campaigns outside of Instagram.
Due to unusual approach to commercials in social media, Click-through-rate from Stories to website reached by 69%. Standard CTR is 3%.
The level of online check increased by 25% — to achieve such results with the help of promoters we would need five times bigger budget.
