CLIENT
Command of the Ground Forces of the Armed Forces of Ukraine
Alexander Nikolayevich Golodnyuk, Deputy commander of the Ground Forces for educational and socio-psychological work, colonel
AGENCY
Aleksandr Smirnov, Creative Director, Partner, TABASCO GROUP Yevhen Sazhniev, Art Director, TABASCO GROUP Olga Zhegulina, Producer, TABASCO GROUP
Victoria Enkina, Client Service Director, TABASCO GROUP
K&K Consultant Group
Lime Lite Studio
SUMMARY
Among many social videos in support of the army and constant repetition of insights frequently covered by "direct competitors", "Ballad of the Infantry" became a real 2-minute movie that highlighted heroism in a new way and showed the reality of life and service of the largest unit of the Armed Forces of Ukraine, which undeservingly remained behind the scenes. An image that was used as the basis of the campaign was a simple soldier's shovel; traditionally representing "an instrument of humiliation of the infantry", in our video it became a new symbol of the Ukrainian Ground Forces. Let’s exceed the target for contract recruitment and return mobilized Ukrainian soldiers home. Let’s stop the next wave of mobilization!
