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Jetstar Asia
Jetstar goes Singlish, lah!

RAN IN: Singapore

CLIENT
Jetstar Asia

Chantal Wijnbergen/Regional Manager/Marketing & PR - SEA/Jetstar Asia
Tyler Thia/PR Manager/Jetstar Asia
Vicky Wang/Marketing Manager/Jetstar Asia
Deidre Chin/Regional Marketing Executive/Jetstar Asia

AGENCY
AKA Asia *Lead Agency

Amy Wright/ Partner/ AKA Asia
Jenna Birks/ Senior Account Manager/ AKA Asia
Joyee Koo/ Manager/ Design & Production/ AKA Asia
Jemimah Tsoi/Senior Account Executive/AKA Asia
Terence Chen/Account Executive/AKA Asia


SUMMARY

How do you make a brand feel like one of Singapore’s own? Speak their language. For April Fools, we tricked the nation into believing that Jetstar Asia was introducing Singlish on its flights. Our mockumentary of its “Singlistics Training Programme” fooled everybody! When consumers begged us to do it for real, we listened. We made Singlish flights a reality for Singapore’s 51st birthday. The results? Over 3.7million views, 32,000 shares and 200+ pieces of media coverage that glowed with national pride. That’s no joke.

CASE VIDEO


Classification: National

Language: English