Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Thumb 0
  • Thumb 1

Amway
Amway Social Selling

RAN IN: Russia

CLIENT
Amway

AGENCY
Wavemaker *Lead Agency


iKarma


Heaven TV


SUMMARY

How can modern digital trends effect traditional MLM companies, including Amway? How can you effectively move away from printed brochures and product samples towards high quality Instagram content, without taking risk of loosing your current supporters? We developed an integrated educational system, aimed at growing the company's business through social media, basing on the latest trends in engagement & education. 

CASE STUDY

New-pdf-icon

CASE VIDEO


Audience: Primary target audience - Amway independent distributors, which can be devided in two segments: Women 45+ - core audience, current sales driver, heavy user of Amway products with high level of loyalty.Youngsters 18-35 - highest growth potential, key driver for social transformation.Additional audience - Amway employees, sales & marketing teams, who will guide the social transformation process. 

Objectives: Commercial goal - increase social media sales by 50%. KPI's: Number of registrations from social media (plan: +30%; fact:+63%)Average check from social media (plan: +20% fact: +30%)Total Revenue in rubles (plan:+50% fact:+150%)Behavioral goal - qualitative increase of Amway distributors' social media activity. KPI's:  Number of Amway distributors active on social media (plan: +5%; Fact: +15%)Volume of product content (plan:+20%; fact:+50%)Number of subscribers (plan: +10%; fact: +25%)Average Engagement rate (plan:+15%; fact:+20%)

Type: B2B

Language: English, Russian