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2018 SILVER MULTICULTURAL & LIFESTYLE SEGMENTS UNITED STATES
Procter & Gamble "My Black is Beautiful"
It's time to talk about The Talk
RAN IN: United States
Hero Medium: INTERACTIVE/ONLINE
Medium Featured On Video: CONSUMER INVOLVEMENT/USER GENERATED;Viral (Consumer Involvement/User Generated);WOM (Consumer Involvement/User Generated);DIRECT;Email;INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;MOBILE/TABLET;Messaging/Editorial/Content;PR;RADIO;Program/Content;Spots (Radio);TV;Sponsorship (TV);Spots (TV)
Audience: Cultural or Ethnic Group
Objectives: Change brand image
Type: Business to Consumer